At Coastal Charm, we believe jewelry should be as unique as the person wearing it. As a mother-daughter-owned brand, we bring a personal touch to every piece, offering a high-end custom charm jewelry bar that lets you design meaningful accessories that tell your story.

Inspired by the effortless beauty of the California coast, our collection is a blend of classy, timeless elegance, with a touch of modern sophistication. Every charm is carefully curated and crafted with high-quality, gold-plated and gold-filled materials, freshwater pearls, and natural shells ensuring lasting beauty and durability. Whether you're layering for a chic, everyday look or creating a sentimental keepsake, our jewelry is designed to elevate your style with grace and individuality.

Create your own one-of-a-kind piece with our charm jewelry experience! Start by selecting your favorite necklace or bracelet style, then choose the charms that speak to you—each one representing a special memory, moment, or vibe. Once you've curated your perfect combo, our #CoastalCharmGirls will hand-assemble your custom piece with care and coastal flair. To complete the experience, each piece is thoughtfully packaged in our signature Coastal Charm packaging—curated to reflect the beauty and uniqueness of your creation, and perfect for gifting or keeping all to yourself.